2025-10-28
CEO Nicolai Frisch Erichsen
”We see a clear network effect. More trailers in an area do not increase the rental frequency linearly, it increases exponentially. As part of the Mont Blanc 2027 strategy, we have built up the sales organization and signed 500 new trailers just since July 1st of this year. Our goal is to add at least 1,000 new trailers to the market this financial year.”
For those who haven’t heard of Freetrailer before, could you tell us a little more about your business, what you do, and which markets you address?
Freetrailer is a sharing economy platform for trailer and cargo bike rentals. Customers manage the entire process through the Freetrailer App to reserve, unlock, and return a trailer without any staff involvement. The service is provided in partnership with retail chains such as IKEA, BYGGMAX, OBS BYGG, and POWER, helping them create value for their customers and drive traffic to stores.
Today, Freetrailer operates in Denmark, Sweden, Norway, and Germany, with an expansion into the Netherlands planned during 2025. Our platform supports over 1,500 partner locations and features over 6,000 trailers and cargo bikes, which handle over 1.6 million rentals each year.
Could you tell us a bit more about Freetrailer’s sevice, its advantages, and how the service stands against competing players with other solutions?
Freetrailer’s service is unique in its simplicity and accessibility. A minimum of 3 hours of rental are free, and users can manage everything directly in the app, from booking to unlocking and returning the trailer. Competing solutions, often at gas stations, are based on an old model that requires manual paperwork in store and is significantly more expensive.
For partners, Freetrailer provides both convenience and visibility. The trailers serve as mobile outdoor advertising that reinforces brand presence in local communities, while the app brings measurable customer traffic back to stores.
Unlike other rental solutions, Freetrailer’s model is completely self-service, fully digital, and seamlessly integrated with store operations. Our network effect and proven reliability make us the clear market leader in the Nordics and the preferred choice for retailers who value innovative customer experiences.
Freetrailer’s business model is built on providing a free service to the public. Can you walk us through how the company creates value for partners that turns into revenue for Freetrailer?
Our model combines the sharing economy with retail value creation. Revenue comes from both partners and users. Partners pay a yearly fee for service, maintenance, and the marketing value the trailer provides. We help partners attract more customers, increase purchase size, and strengthen local brand visibility. Each Freetrailer carries advertising space that can either promote the partner’s own brand or be sold to third parties.
Users generate revenue by paying booking fees to reserve a trailer in advance, which is common on weekends, or by paying for extra hours beyond the free period. A key detail is that we only charge for the actual extra time used, not the full pre-booked time. This high level of service results in strong customer satisfaction, reflected in our Net Promoter Score (“NPS”) of 84.
What is the next big step for Freetrailer? Where do you see the biggest potential for growth right now?
The next big step is to expand into new European markets, starting with the Netherlands in 2025. We see significant potential in countries with strong DIY and retail sectors similar to Scandinavia, where the Freetrailer concept has already proven successful.
At the same time, we are developing Freetrailer as a media platform: turning Freetrailers into outdoor advertising space with national reach and high visibility. This adds an entirely new revenue stream and positions Freetrailer as a sustainable, cost-effective alternative to traditional outdoor media. We have created a setup where our partners now can change their advertising on our Freetrailers on a monthly basis.
Where do you see Freetrailer in one year’s time?
In a year’s time, we expect Freetrailer to be even more embedded in the daily life of European consumers with a broader partner network, a stronger digital platform, and continued growth outside Scandinavia.
Internally, we will continue to strengthen our ONE Team culture and further professionalize our marketing, sales, and IT operations under the Mont Blanc 2027 strategy.
Freetrailer will be recognized not just as a rental platform, but as an enabler of sustainable mobility and customer engagement for retailers.
Could you name three reasons why Freetrailer is an interesting investment today?
Proven scalability and network effect: We are profitable, asset-light business model that has already demonstrated strong international growth.
High partner stickiness: Long-term contracts and close relationships with leading European retailers like IKEA ensure stability and recurring revenue.
Strong strategic momentum: With the Mont Blanc 2027 plan, Freetrailer is focused on expanding geographically, optimizing the IT platform, and unlocking new value streams such as outdoor media and digital advertising.
