2025-10-27
CEO Kasper Gjedsted
”We have succeeded with the major changes in our strategy, but we are just getting started. It’s no longer about hyperscaling, it’s now about profitable scaling. We have increased our guidance upwards twice this year, and for 2025 we are guiding for a 12-15 % revenue growth and a 32-42 % EBITDA growth.”
For those who haven’t heard of GreenMobility before, could you tell us a little more about your business, what you do, and which markets you address?
GreenMobility is a Danish-based car-sharing company. The service allows customers to use an app to locate, unlock, and drive one of our cars. When the trip is finished, the user can leave the car anywhere within our operational zone, lock it, and finalize the trip via the app, with the cost charged directly to their credit card.
The company has undergone a significant strategic turnaround. Previously, the focus was on aggressive, capital-heavy international expansion. We have shifted from that approach to a clear strategy of profitable growth. This involved closing all international markets, consolidating our fleet in Denmark, and rebuilding the operations from the ground up. Today, GreenMobility is a much stronger company with a clear focus on profitability in our home market.
Our fleet consists of approximately 1,400 electric vehicles. The backbone is the Renault Zoe, supplemented by premium cars like Polestar, seven-seater ID Buzz models, and a range of electric vans. We currently operate exclusively in the Danish market, primarily in Copenhagen, and handle around 135,000 trips per month.
Could you tell us a bit more about GreenMobility’s service, its advantages and how the service stands against competing players with other solutions?
The customer experience is the foundation of our service. A key advantage is our ”free-flow” model, which means you can pick up a car at point A and leave it at point B anywhere within our zone. This offers significant flexibility compared to competitors which may use a fixed base model where the car must be returned to its original location. Thus, our product is more customer friendly.
Secondly, our scale in Copenhagen is a major differentiator. With a fleet of over a thousand cars, our vehicles are more accessible, meaning customers don’t have to walk as far to find one compared to competitors with smaller fleets. This combination of a flexible model and greater availability results in a more convenient service for the customer.
Looking towards future technologies, what is GreenMobility’s approach to autonomous driving?
Autonomous driving is a central part of our long-term strategy. We are actively exploring the implementation of autonomous vehicles and are in dialogue with manufacturers. The technology is maturing, and our strategy is to leverage our unique market position to be among the first to deploy it in Denmark.
Our competitive advantage is built on a combination of key assets that are difficult to replicate. We have proven operational excellence from managing a large fleet on a 24/7 basis. This is supported by our large customer base, which, with 135,000 monthly trips, provides millions of data points on travel patterns, demand, and pricing. Furthermore, we have established strong cooperation with stakeholders at both the municipal and parliamentary levels, which is crucial for introducing new transport technologies. Together, these assets give us the strongest foundation to successfully integrate autonomous vehicles into our existing business model when the time comes.
Where do you see GreenMobility in one year’s time?
GreenMobility is entering a new chapter. Having successfully pivoted from a high-burn strategy to a profitable and operationally strong company, our focus is now on profitable scaling and strengthening our operational core. In the near term, this involves strategic investments in our IT infrastructure and vehicle technology. We are upgrading our fleet with new safety and security measures, such as cameras and damage detectors, which improves our bottom line. Simultaneously, we are introducing a next-generation app with features like surge pricing to further enhance profitability.
Could you name three reasons why GreenMobility is an interesting investment today?
Proven and Profitable Business Model – We have successfully completed a major turnaround. In the first half of 2025, we delivered a 29 % increase in revenue and a 76 % in EBITDA. We have also revised our financial guidance upwards twice this year, proving our strategy is working.
Untapped Growth Potential – We are just getting started – there are still many growth pockets to utilize in our current market. We are uniquely positioned to lead the next wave of mobility with autonomous vehicles, leveraging our dominant market position, customer data, and operational expertise.
A Favorable Financial Structure – Our financial position is robust. We operate a lean model with no operational debt, as our only debt is tied to the vehicle fleet. A key financial advantage is the falling price of electric cars. As we modernize our fleet, the lower vehicle costs reduce our financing needs, creating a progressively stronger balance sheet.
