Maltese online gambling company with its holding Mr Green & Co AB based and traded in Stockholm. Founded in 2007 by three entrepreneurs and experienced a successful IPO in 2013. Offering customers a sustainable and responsible gaming solutions with protective measures.

 

3
Value Drivers
1
Quality of Earnings
2
Risk Profile
2
Quality of Management

Mr Green – Has potential to further outperform the gambling market

Growth expected: Organic growth (Q1 2015: +26,2% in game wins) paired with promising success of the recently closed acquisitions of “Garbo” (for mSEK 4,4) and “Spin Towers” (for mSEk 35,5)

Diversification: Fast geographical expansion and i.e. entering the strong and revenue promising Italian gambling market this year with the acquisition and granted license of operating Mybet Italia operations (for mEUR 1,0), (slightly delayed launch in Q3 2015)

Austrian tax dispute: Risk of high dependency on state laws and tax regulations as experienced in 2014

Competitive advantage: Enormous sensibility and quality of management in regards to trends and brand image creation of Mr. Green i.e. focusing on new target groups “Women” and Social Network Applications “Facebook”

 Mobile application sector: Early focus on this attractive market with an expected growth of about 10% yearly over the next 4 years