Mobile Loyalty develops and markets software that allows media companies to deliver advertising to their customers via mobile devices and the Internet. The software allows the user to monitor the effectiveness of any advertising campaign and manage the billing process.


Value Drivers
Quality of Earnings
Risk Profile
Quality of Management

Mobile Loyalty – 400% revenue growth is expected by management

Uncertain Business Strategy and weak profitability

Challenging market environment with Scandinavian media advertising expenditures declining by 4,6% according to IRM

New CEO brings highly uncertain but potentially very successful changes in corporate strategy with growth aspirations of about 400% to averaged previous year sales results

New product launch in Q2 bears further revenue and cross-selling potential

Expected break even in Q4 2015